Evan Craig Jones - Geometric Portrait

Evan Craig Jones

An end-to-end leader and contributor with a passion for innovation and lateral perspectives.

Experienced across multiple industries with extensive expertise in electronics manufacturing, automotive systems, and product development. Skilled in inspiring teams, managing complex projects, and delivering results across technical, commercial, and leadership roles.

"I thrive in environments where there is clear mission and free reign. I am always trying to be the best version of myself by giving my all to every vocation I participate in."

35+
Years Experience
Global
International Expertise
Innovation
Technical Leadership

Family History

A rich heritage spanning from the First Fleet to modern South Gippsland, connecting generations of innovation and service.

Mother's Family History

The Hallett & Gunn Families

Historical Family Photos

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Hallett Bros horse-drawn coach, early 1900s

Hallett Bros Coach (1908-1912)

Horse-drawn contractors coach, Korumburra

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Hallett family with Diamond T truck, 1937-38

Diamond T Model 80 (1937-38)

Great Great Grandparents with new truck

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Dorothy and Frank Gunn family photos

Dorothy & Frank Gunn

Grandmother and Grandfather, WWII era

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Large family wedding gathering, 1920s-30s

Family Wedding Gathering

Extended family celebration, 1920s-30s

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The Hallett Family (1908-1912)

Great Great Grandfather Hallett with the new Hallett Bros "Contractors" Korumbarra horse drawn coach. The Hallett family lived in Outrim just south of Leongatha after immigrating from Staffordshire England in the late 1800's. Grandpa Hallett served in both world wars with the No4 tunnelling company - the origin of the name "Diggers".

Diamond T Model 80 (1937-38)

The Hallett family and their New Diamond T model 80 pickup truck. My Great uncle in the pickup and my Great Great Grandfather with Great Great Grandmother, representing the family's entrepreneurial spirit in rural Victoria.

Dorothy & Frank Gunn

My Grandmother Dorothy and Grandfather Frank Gunn settled in Carrajung lower on what is now "Gunns" Road. Frank served throughout WWII from the Middle East to Papua New Guinea. A remarkable story includes a letter he tossed overboard in a tin can, found 3 years after the war and delivered to Dorothy.

Father's Family History

First Fleet Heritage

Historical Documents & Illustrations

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Convict transportation scene

Highway Robbery

The robbery of Sir George Farmer, 1783

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First Fleet sailing ship

First Fleet Ship

The Scarborough (1788)

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Prison hulk interior

Prison Hulk Interior

Conditions before transportation

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Colonial settlement scene

Colonial Settlement

Early Australian colonial life

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James Wright - First Fleet (1788)

A highwayman who, along with his accomplice William Steel, robbed Sir George Farmer and others of their gold watches and chains in July 1783. He was sentenced to death for this crime but received a reprieve and was instead to be transported to Africa for seven years. However, he escaped and was later caught, spending time on prison hulks before being transported to New South Wales on the Scarborough in the First Fleet.

Government Baker at Parramatta

After time served, James became the Government Baker at Parramatta and was known for his honesty, sobriety, and punctuality in his new role. He also became a member of the Parramatta Loyal Association and played a role in quashing the convict uprising of 1804 at Mogoaillee (Castle Hill) in Bidjigal Country. Despite his efforts to gain a land grant later in life, James was unsuccessful. He died in 1825.

Letitia Holland - Third Fleet (1791)

James Wright's wife, convicted of assault and sentenced to transportation for life. She arrived in Sydney Cove on the Mary Ann in 1791 (3rd fleet) and started using the name Letitia Holland after her arrival in the colony. She married James Wright in 1810 and they had four children together. She died in 1827.

Present Day

Government Aircraft Factory engineering team

Government Aircraft Factory


Evan's father with engineering team

Father, Recent History

My father is from Maryborough Victoria and spent his working life as an Electronics Engineer specialising in weapons guidance/Autopilot systems and Target drone telemetry. He worked as the chief engineer at Government Aircraft Factory that later became Australian Aerospace Technologies where he ended his tenure as the CEO. His expertise in advanced military aviation systems represents the modern evolution of the family's journey from First Fleet convicts to leaders in Australian aerospace technology.

Evan & Daughter - Present Day

Present Day Family Life

Evan and his daughter in South Gippsland

My daughter and I live just outside Foster Victoria. We moved here in 2017 from Melbourne's southeastern suburbs. However, given our family history, what we did was come home. I cannot think of a better place to live than South Gippsland except for the winters!

Vocational History

35+ years of leadership and innovation across electronics, automotive, and product development industries.

Evan Craig Jones - Professional Portrait

I embarked on my career at the tender age of 17, leaving TAFE college after studying Basic Electronics. My first role was as an electronics process worker, assembler making computer peripherals for Apple II computers.

This role was just the beginning of a life journey that would become a full circle spanning over 35 years, where I ended up specialising in electronics manufacturing and design, spending a significant amount of time in electronics factories throughout Asia and even the EU. In the years that followed my electronics assembler work, I worked as an Electronics Technician, fixing electric fence energisers, A computer "Tech Support guy" for a small home computer retail chain and many jobs as a computer salesman in mail order, retail and B2B settings for various companies.

In late 1989 I took a break from the computer industry to become a Car radio salesman as a "Summer job" with my flat mate that was also from the Computer industry, To my surprise I loved it and stuck around well beyond that summer to manage that store. Whilst I was supposed to spend most of my time on the retail floor I was never far away from the work shop solving problems and that led to me being hired as a flight line Avionics Maintenance Engineer by one of my customers who at the time was the head Avionics engineer for the Victoria police air wing and was wanting to branch out on his own.

Whilst I loved this work, it did not pay as well as the car radio business and I was soon lured back. This paved the way for me to become a custom car builder and state workshop manager, building High end Car sound systems and competing in car shows that won numerous Australian and international awards as well as training the next generation of installers.

From there, I caught a lucky break. Due to my extensive experience and notoriety in the automotive/electronics industry, I was hired by a National automotive group to become their National Category Manager for Mobile Electronics, a role I then applied to the Power Tool industry as a National Category Manager for Power Garden and Power Tools for Australia's second largest Hardware retailer.

My most recent "adventure" started as a Product Manager and developed into the VP of Marketing and Product Development for a company that started out as a relatively small Mobile electronics accessory wholesale distributor that over time, became a category-dominant supplier in its field. I also managed the company's IT systems, developed its IOT Tracking platform and managed a staff of approximately 12 Engineers and managers.

This role was equivalent to a sectional General Manager's role but was renamed to be more relevant to international personnel, reflecting my extensive time spent working overseas. My success in this roll was my hands on knowledge of Electronics manufacture at a time when Chinese Manufacturing was still in its infancy. I managed the end to end process from research, design and procurement through to manufacturing hand off, quality assurance, regulatory compliance and quality control.

After 16.5 years of dedicated service, I decided to leave this role in November 2023 to first take a break and then looking for a new change where I can apply my unique blend of skills and experience in a new direction, I am excited about the opportunities that may lie ahead.

VP Product Development & IT

TDJ Australia P/L

TDJ Australia Logo
July 2007 - November 2023

Key Responsibilities

  • HR management of departmental staff, recruitment and hiring
  • Software, websites, and web databases development
  • Mobile app design lead and development
  • Video marketing production (end-to-end)
  • Industrial and product design (Chief Designer)
  • Factory handover from R&D to production

Major Accomplishments

  • Grew business from ~$9M to $40M+ turnover
  • Built world's best product-to-vehicle database system
  • Created Gator tracking platform (1M+ subscription turnover)
  • Consistent year-over-year sales increases above inflation
  • OEM design work for Nakamichi NSX series speakers - mechanical and electromagnetic design (see images below).

Nakamichi NSX Series Design

Nakamichi NSX series speakers showing subwoofer and component speaker design

NSX Series Product Line

Exploded view of Nakamichi NSX6 speaker components and engineering design

Component Engineering Design

During my tenure at TDJ I found/identified many new product categories and opportunities, Including new suppliers that have helped the business flourish over the time that I spent there.

Leadership Philosophy

A company is only as good as its people and by extension I always know that if they (My team) are doing well I'm doing well so that's what I focus on. No matter how good I am in a practical sense you cannot achieve great things on your own so the hiring and maintaining of a good team is critical. I have always felt my success at TDJ was based on my team's successes.

How well we all got along was in sync with our productivity. Most of my time at TDJ never felt like "Work", it always felt like a calling. "A Vocation". I have left TDJ but I will have many friends for life going forward from current to ex employees. It was a wonderful ride and I am still doing some contract work for them.

Aerpro Partnership & Achievements

Aerpro Digital Connectivity Product Display

Exceptional Growth: Achieved constant sales increases every year well above inflation and industry growth. The core business was actually declining when I started, but I successfully gained market share and identified new markets.

Industry-Leading Database System: Built the world's best product-to-vehicle relational database system in the industry.

Watch system demonstration

IoT Innovation: Built our own IoT vehicle tracking system (100% in-house) in just under 2 years with no full-time staff required. All financial transactions are automated online online including authentication.

Revenue Milestone: This business will exceed $1M turnover in subscriptions alone this financial year (achieved in only 4 years).www.gator.net.au

Market Expansion: During my tenure at TDJ, I found and identified many new product categories and opportunities, including new suppliers that have helped the business flourish.

National Category Manager

Mitre 10 National Office - Power Garden and Power Tools

2005 - July 2007

Key Responsibilities

  • • Management of $180M wholesale portfolio
  • • Management of $17M power tool accessory business
  • • Warehouse business demand planning
  • • Private label program development (ICON Brand)
  • • 14 catalogues per year with 4 variations each
  • • Promotional buying and advertising copy

Major Accomplishments

  • • Turned around failing business from -24% to +17%
  • • Received company's first DIFOT award
  • • Created entire new private label power tool range
  • • Improved catalogue sales performance significantly
  • • First to include retail strategy briefs with catalogues

National Category Manager

Autobarn Group (Bapcore) - Mobile Electronics and Performance Parts

1999 - 2005

Key Responsibilities

  • • National catalogue program management
  • • Promotional purchasing negotiations
  • • Product range development & procurement
  • • Special import initiatives from Japan and Korea
  • • Trade shows and car show sales
  • • Contractual negotiations and rebates

Major Accomplishments

  • • Developed PRII software system (used for 15+ years)
  • • Created private label programs (US Audio, Dominator)
  • • Built performance category to 12.5% of total business
  • • Increased mobile electronics from 20% to 31% of business
  • • Combined categories represented nearly 50% of Autobarn's business

Early Career Highlights

Strathfield Car Radios

Sales to State Workshop Manager

  • • Started Special Vehicles division
  • • Won countless state and national titles
  • • Held Australian SPL Record for 3 years
  • • Featured in 20+ magazines and Herald Sun
  • • Helped create TAFE trade qualification

Avionics 2000

Aircraft Maintenance Engineer

  • • Employee #1 in startup business
  • • Payroll, accounting, inventory control
  • • Flight line maintenance and repairs
  • • Custom Navy target aircraft circuits
  • • Complete Vic Police Helicopter fitout

Various Technical Roles

Electronics & Computer Industry

  • • Computer sales and tech support
  • • Electric fence energiser repairs
  • • Apple II computer peripheral assembly
  • • Electronics process worker
  • • Started at age 17 after TAFE

Digital Portfolio

Photography

Photography has been a passionate pursuit that combines technical expertise with creative vision. My work spans multiple genres including architectural photography, interior design documentation, landscape imagery, and lifestyle captures that tell compelling visual stories.

From capturing the intricate details of timber construction and modern design elements to documenting the natural beauty of South Gippsland's rural landscapes, each photograph represents a careful balance of composition, lighting, and technical precision. The portfolio below showcases this diverse range of photographic work across residential, commercial, and natural environments.

Modern dining area with wooden beams and large windows

Modern Interior Design

Contemporary dining space with natural lighting

Yellow surfrider rescue board on beach with people in background

Coastal Scenes

Beach lifestyle and surf rescue equipment

Rolling green hills and rural countryside with cloudy sky

Rural Landscapes

South Gippsland countryside and farmland

Modern house among native trees and natural landscape

Natural Settings

Bush and garden environments

Wooden beam construction with modern lighting and window

Architectural Details

Timber construction and design elements

Modern living room with exposed beams, fireplace and large windows

Interior Living Spaces

Contemporary living areas with natural elements

Video

As a passionate videographer, I bring technical expertise and creative vision to every project. My experience spans from commercial product marketing videos to real estate showcases, logo animations, and training materials. Each project combines storytelling with technical precision to deliver compelling visual narratives.

Using professional-grade equipment and advanced post-production techniques, I create content that not only meets client objectives but exceeds expectations. The portfolio below showcases the breadth of my videography work, from high-end marketing campaigns to specialized training content, all crafted with work, from high-end marketing campaigns to specialized training content, all crafted with attention to detail and creative excellence.

Professional Blackmagic Pocket Cinema Camera 4K setup with external monitor and rig
Full Product Marketing Videos

Full Product Marketing Videos

End-to-end video production for campaigns

Logo Design & Animation

Logo Design & Animation

Brand identity and animated logo development

Product App Animation

Product App Animation

Mobile application interface demonstrations

Planogram Design & Animation

Planogram Design & Animation

Strategic retail layout with animated presentations

Real Estate Marketing

Real Estate Marketing

Property marketing and promotional videos

Training Informative

Training Informative

Educational and instructional content

Technical Skills

"A Jack of all trades, an expert at some (is better than a master of one!)"

I have a vast width and breadth of experience from hands-on trade skills to highly technical understanding of automotive systems, electronics design, and factory production methods. I'm always exploring and learning.

Trade Skills

  • • Cabinet Making
  • • Building & Construction
  • • Steel Fabrication
  • • Welding (TIG/Stick)
  • • Machining (Lathe & Mill)
  • • Fibreglass Pattern Making/Repair

Electronics & Engineering

  • • Electronics Design & Repair
  • • Component Level Troubleshooting
  • • Automotive Computer Networks
  • • Vehicle Interior UI Design
  • • Reverse Engineering
  • • Factory Production Methods

Technology & Management

  • • 3D CAD Design
  • • Computer Programming
  • • Analytics & Data Management
  • • Project Management
  • • IT Support & Systems
  • • Problem Solving

Automotive Expertise

  • • Vehicle Computer Networks (CAN, LIN, GMLAN)
  • • Interior Plastics Design
  • • Custom Installation Systems
  • • Performance Modifications
  • • Diagnostic Systems
  • • Hydraulics (Learning)

Leadership & Management

  • • Team Leadership
  • • Staff Development
  • • Strategic Planning
  • • Process Improvement
  • • Cross-functional Collaboration
  • • Innovation Management

Personal Interests

  • • Scuba Diving (Technical Certified)
  • • Deep Water, Wreck Penetration
  • • Nitrox & Rescue Diver
  • • Boating & Fishing
  • • Go Karting
  • • Gardening & Tractor Work

Personal Life

Evan operating excavator for land clearing and property maintenance

I enjoy a wide range of leisure activities. However, most of the time you can find me pottering around the house on my tractor or tinkering in my workshop or in the garden whenever the weather is good and I get the chance. I enjoy boating and fishing but I am a terrible fisherman. Pretty much anything near water or nature is a great way to spend quality time with friends or in solitude.

Diving Qualifications

  • • Advanced Open Water
  • • Deep Water Certified
  • • Wreck Penetration
  • • Nitrox Certified
  • • Rescue Diver Certified

Travel Experience

I have travelled extensively around the world with over 1 million flyer miles under my belt. Whilst I have seen my share of the world's wonders and beauty, I am happiest sitting on my grass looking up at the sky for an afternoon. Home is the best place on earth.

Custom Audio Engineering

My home features a high-end audio system that doubles as a commercial PA setup. The large tower speakers were completely designed and built by myself, including all woodwork, wiring, computer modeling of acoustic performance, and 3D mechanical design.

Autodesk Fusion 360 CAD design of custom speaker tower showing 3D mechanical engineering
3D CAD Design
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Workshop construction of custom wooden speaker cabinets showing engineering and craftsmanship process
Workshop Construction
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Custom built audio system with large wooden tower speakers and professional mixing equipment
Complete System Setup
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Custom Bass Guitar

I built this bass guitar from a kit, incorporating custom woodwork and precision assembly. The instrument won an award for best custom-built guitar, showcasing the same attention to detail and craftsmanship that goes into all my projects.

Award-winning custom-built bass guitar with flame maple finish and professional hardware
Click to enlarge

Family Life

My daughter and I also engage in go karting when time permits. We've built a wonderful life together in South Gippsland, where we're surrounded by the natural beauty of Victoria and connected to our family's deep historical roots in the region.

Contact Information

Located in Foster, Victoria, Australia

Available for new opportunities and consulting work